About Us

Jane-Westreich-2013Jane G. Westreich, CFT
Certified Fitness Trainer, ISSA
Owner – Brew City Wellness, Inc.
Certified Adventure Boot Camp Coach

Jane Westreich,BA, CFT – has been and continues to be a health and fitness enthusiast, competitive athlete, and coach. She has enjoyed, competed and coached in a variety of sports including tennis, volleyball, soccer, basketball, and softball. Jane has also been involved with strength training and group fitness for over 20 years. She has worked in large health clubs, created corporate wellness programs, established kid’s boot camps and has owned her own personal training studio.

After earning her degree in Communication Arts (1989) from the University of Wisconsin in Madison she realized her true passion was in helping to build confidence in others through health and fitness as well as encouraging them to improve their lifestyles and attitudes. Jane began her career in fitness working at Northwest Racquet Swim and Health Clubs as an Assistant Membership Manager. This introduced her to the complexities of running a chain of thirteen large health clubs in the Minneapolis area. She enjoyed the energetic atmosphere and looked forward to helping people find a place for fitness in their busy lives. After two years in Minneapolis, Jane moved to Milwaukee to join her father and business mentor at her family business; Alpine Plywood Corporation. It was here she learned the skills and work ethic necessary to maintain and build a thriving business. Most fulfilling during this time was listening to her father’s advice on entrepreneurship.

Fitness has always been a large part of Jane’s life. She has always felt at her best in her business and personal life when she was most fit. While at Alpine Plywood she also worked at the Highlander Elite in Brookfield in order to maintain a personal and professional connection to fitness. After twelve years at Alpine Plywood, she made the difficult decision to set out on her own and in 2004 founded Give Me Strength, Inc a personal training and nutritional counseling business. It was through this business that she has run two successful personal training studios franchises called Fitness Together. She recently sold her Fitness Together in the Third Ward in May of 2010 and sold her Fitness Together in Mequon in 2009. In 2009 Jane founded Brew City Wellness, Inc. the business established to run Adventure Boot Camps in Mequon and Menomonee Falls. Jane is currently only operating the Mequon location. Jane has a passion for coaching and gets to coach her boot campers at the Mequon location. Her passion for coaching extends to kids, as you will often find “Coach Jane” coaching local kids in Basketball, Softball, Football Conditioning, Tennis and Kid/Teenage Boot Camps.

Most recently, Jane has become a Beach Body Coach in an effort to help clients who cannot seem to “fit” fitness into their busy schedules. Jane, as a Beach Body Coach, works with clients to help them establish a fitness routine utilizing Beach Body products (P90X,P90X2, Insanity, Turbo Fire, Rev Abs) and Shakeology.

Jane believes in and lives a healthy, fit lifestyle and strives to be a passionate role model. She believes that having a healthy and fit lifestyle is about balance and about setting personal health and fitness goals. With four kids and a business, Jane understands how difficult it can be to make lifestyle choices that are healthy and positive. Jane and her husband, Fred, face the same challenges that many of Jane’s clients face. Life is about balance and having health and wellness choices that can “fit” into a busy lifestyle is important. Jane hopes that Brew City Wellness, Inc. can somehow help her clients create a lifestyle that is healthy, happy and long.

Jane is a certified and authorized Adventure Boot Camp Instructor through NESTA (National Exercise and Sports Trainers Association), a certified fitness trainer through ISSA (International Sports Sciences Association), a Certified Group TRX Instructor, a Youth Fitness Specialist through IYCA (International Youth Conditioning Association, a Certified Spinning® Instructor and is CPR and AED certified. She is currently studying for Resistance Band Training Certification, NESTA Wellness Coach Certification and her Youth Speed & Agility Specialist Certification through IYCA (International Youth Conditioning Association). Jane runs one of the first authorized Adventure Boot Camps in Wisconsin!

“This is going to be your best year ever – it’s time to make YOU a priority. You can have the fit body and fit mind you have always wanted but you need to do the work. I am excited to support the women in my community. I want to help them make positive changes that will make their lives better. I want you to be strong, have fun and be a healthy role model to your family and friends. I want you to have it all.”

Be Strong,


JSEDr. John Spencer Ellis

Each week, over one million people enjoy a fitness program created by John Spencer Ellis. He is the CEO of NESTA (National Exercise & Sports Trainers Association), and the Spencer Institute for Life Coaching. John is also the CEO of the Get America Fit Foundation, VP of Business Development for MyNutritionStore.com, and on the Advisory Boards of the National Health, Wellness and Prevention Congress, Exercise TV, Super Mommies, Select Comfort (Sleep Number Bed), Irvine Valley College, Life & Leisure Television and Health Journal Television. He is a Fellow of the National Board of Fitness Examiners, the author of “How Badly Do You Want It? – Your Ultimate Guide to Optimal Fitness,” and a contributor to “Power of Champions” and ?Peak Vitality? . He created Adventure Boot Camp, the largest fitness boot camp program in the world. His TriActive America signature series of outdoor exercise equipment is used worldwide. John’s fitness programs are implemented in the top resorts, spas and health clubs. He held the post of Fitness Editor for OC Flair magazine, and has been featured on ABC, NBC, CBS, PBS, FOX, FOX Sports, FOX Reality, SPIKE, ESPN & BRAVO. He hosts The Fit Show, PersonalTrainerTV.com, The OC Body and The Spencer Power Hour radio show. John is the Master of Ceremonies for the Ms. Fitness U.S.A and World pageants. He stars in the workout DVDs Playground Boot Camp & Kung-Fu Fitness , created fitness programs used by Cirque du Soleil and the U.S. Secret Service, and consults the UFC (Ultimate Fighting Championships). John was recently nominated for induction to the Fitness Hall of Fame.

John holds bachelors degrees in business and health science, an MBA, and a doctorate in education. He also completed doctoral level studies in naturopathy. He has fifteen certifications including massage therapy, plyometrics, self-defense, fitness kick boxing, fitness boxing, water fitness, exercise rehabilitation, golf conditioning, Pilates, personal training, clinical hypnotherapy, sports hypnosis, PACE circuit training and yoga. He holds a 2nd degree black belt in kung-fu, has completed the Ironman triathlon, and finished 5th at the U.S. National Biathlon Championships. His medical training includes a license in radiological technology, a medical assisting certification, and training in McKenzie rehabilitation. John was nominated for the California Community College Distinguished Alumni Award.

John Spencer Ellis Enterprises, Inc.